OFFICIAL RULES:

The Hill's Pet Nutrition Top Dog Student Competition (the “Challenge”) begins on January 15, 2012, at 12:01:00 a.m. Central European Standard Time (CET) and ends June 1, 2012, at 11:59:00 p.m. Central European Standard Time (CET) (the "Challenge Period”). The Challenge is sponsored by Hill’s Pet Nutrition Manufacturing, s.r.o. , ID: 275 80 792, with its registered seat at Na Pankráci 1724/129, Prague 4, Postal Code 140 00, Czech Republic, registered in the Commercial Court of Prague, Section C, Entry 115134 (the “Sponsor”).

1. ELIGIBILITY:

   The Challenge is offered to veterinary students (or the equivalent) who, during the Challenge Period, are enrolled in one of the participating veterinary schools listed below (each such student, an “eligible student”):

   Alma Mater Studiorum Università di Bologna, Barcelona Vet School UAB University, Caceres Vet School Extremadura University, Córdoba Vet School Cordoba University, Ecole Nationale Vétérinaire d'ALFORT, Ecole Nationale Vétérinaire de TOULOUSE, Ecole Nationale Vétérinaire ... NANTES Atlantique: ONIRIS, Freie Universität Berlin, Fachbereich Veterinärmedizin, Ghent University - Faculty of Veterinary Medicine, Hebrew University of Jerusalem, ICBAS - Oporto, Justus Liebig Universität Giessen, Fachbereich Veterinärmedizin, Las Palmas Vet School Gran Canaria University, Leon Vet School Leon university, Liège University - Faculty of Veterinary Medicine, Lugo Vet School Santiago University, Lusófona - Lisbon, Madrid Vet School Alfonso X el Sabio University, Madrid Vet School UCM University, Murcia Vet School Murcia University, Onderstepoort Veterinary Faculty - Univerity of Pretoria, Tierärztliche Fakultät, Ludwig Maximilian Universität München, Tierärztliche Hochschule Hannover, UE - Évora, Università degli studi di Bari, Università degli studi di Messina, Università degli studi di Milano, Università degli studi di Napoli Federico II, Università degli studi di Padova, Università degli studi di Parma, Università degli studi di Perugia, Università degli studi di Sassari, Università degli studi di Teramo, Università degli studi di Torino, Università di Camerino, Università di Pisa, UTAD -Vila Real, Utrecht University - Faculty of Veterinary Medicine, Valencia Vet School CEU University, Vasco da Gama - Coimbra, Vet Agro Sup Campus Vétérinaire de LYON, Veterinärmedizinische Fakultät, Universität Leipzig, Zaragoza Vet School Zaragoza University, SLU - Sveriges Lantbruksuniversitet (Veterinärprogrammet), Københavns Universitet (LIFE), University of Thessaly - Faculty of Veterinary Science, Karditsa, School of Veterinary Medicine - Aristotle University of Thessalo, İstanbul Üniversitesi Veteriner Fakültesi, The Royal Veterinary College, University of London, The Royal (Dick) School of Veterinary Studies, University of Edi, University of Glasgow, School of Veterinary Medicine, University of Cambridge Veterinary School, University of Liverpool, School of Veterinary Science, University of Bristol Veterinary School, University of Nottingham, School of Veterinary Medicine ..., University College Dublin, Veterinary Medicine, FMV-Lisbon, Norges Veterinærhøgskole, Helsingin Yliopisto, Eläinlääketieteellinen tiedekunta, (each a "participating veterinary school")

   Employees of the Sponsor, its parent, and their respective affiliated companies and advertising and promotion agencies, as well as said employees’ immediate family members and persons living in the same household as said employees are not eligible to participate in the Challenge.

2. HOW THE CHALLENGE WILL WORK AND HOW TO ENTER:

   The Challenge consists of two parts.

   Part 1 - The College Level Phase: This phase determines which eligible student from each of the participating veterinary schools shall be eligible to travel to the Southern European Veterinary Conference 2012 in Barcelona as the local school ambassador of his/her participating veterinary school, where the final phase of the competition will be held.

   Part 2 – The Web Site Phase: The participation of eligible students in casting “votes” in this phase determines which five (5) of the participating veterinary schools will be Challenge Finalists in the random drawing for the Grand School Prize, a Hill’s School Sponsorship of 10,000 Euro for the winning participating veterinary schools´ student organization.

   The College Level Phase: For a chance to become the local school ambassador and be eligible for the travel award to the Southern European Veterinary Conference 2012 in Barcelona, the student will be chosen through a contest organized at each participating veterinary school (each such student, an “College Level winner”). The nature of the contest and its rules will be determined locally by each participating veterinary school and can be different among the participating veterinary schools.

   The Website Phase: Sponsor will post the name of each participating veterinary school on the Hill's veterinary student portal at http://hillstopdog.com (the “Website”). During the Challenge Period, the Website will invite eligible students of the participating veterinary schools to cast one “vote” which will be automatically counted towards the eligible student’s associated participating veterinary school, i.e. in practice every eligible student can cast one “vote” only to the participating veterinary school in which he/she is enrolled . To “vote,” eligible students will need to visit the Website, click on the link to the Hill’s Top Dog Challenge, and register with their e-mail address.

   Casting “votes” by eligible students of participating veterinary schools is crucial, because only the five (5) participating veterinary schools who have the highest percentage of its total veterinary student population casting “votes” in the Website Phase (hereafter “Challenge Finalists”) will be eligible to win the Grand Prize. If a tie exists between two or more participating veterinary schools to fill the same Challenge Finalist position, a random drawing of those tied participating veterinary schools will be conducted to break the tie and fill the lower positions. If, in the course of the Website Phase, the total votes for a participating veterinary school exceed the recorded total veterinary student population for that participating veterinary school, that participating veterinary school may be disqualified from the Website Phase, and replaced by the participating veterinary school having the next highest percentage of its total veterinary student population casting votes. The effect of this rule is to discourage eligible students from creating multiple, separate user IDs and casting multiple votes. If the Sponsor determines that an eligible student has cast multiple votes, all votes by that eligible student will be disqualified, and if a participating school is determined to have multiple eligible students casting or attempting to cast multiple votes, all votes of the participating veterinary school may be disqualified at the Sponsor’s option.

   On or around September 13th, 2012, Sponsor will announce the ten (10) school level winners who will be eligible to travel to the SEVC 2012 in Barcelona and the 5 (five) Challenge Finalists, and will notify the appropriate participating veterinary school level winners as well as the representative of the main veterinary student organization/local student body via email and/or mail.

   On or around September 30th, 2012 Sponsor will randomly draw the Grand Prize winning participating veterinary school from the 5 (five) Challenge Finalists. The Grand Prize winning participating veterinary school will be notified of winning in person, by mail or e-mail. Each of the other 4 (four) Challenge Finalists shall receive a consolation prize.

3. PRIZE AND APPROXIMATE RETAIL VALUES (ARV):

   A description of the Challenge prizes and their respective approximate retail values are set forth below:

   Grand Prize: The main veterinary student organization/local student body of the winning participating veterinary school will receive a Hill's Sponsorship of 10,000 (ten thousand) Euro. Payment of the Hill's Sponsorship will be made directly to the main veterinary student organization / local student body of the winning participating veterinary school. The Hill’s Sponsorship shall be applied towards student activities at the winning participating veterinary school. The use of these funds or any activities resulting from applying these funds shall not infringe on the Colgate Code of conduct (please visit http://www.colgate.com/app/Colgate/US/Corp/LivingOurValues/CodeOfConduct.cvsp for more information). The sponsor reserves the right for legal action and withdrawal of all funding should above mentioned instance occur.

   College Level Prizes: Each of the College Level winners (one from each participating veterinary school) from the College Level Phase will receive travel, accommodation, and conference registration to the Southern European Veterinary Conference Sept.29th - Oct.2rd 2012 in Barcelona, not to exceed 2,000 (two thousand) Euro per person. The Sponsor will not bear any costs associated with attendance of any College Level winner at the Southern European Veterinary Conference that exceed EUR 2,000 per person. If a College Level winner is unable to attend the Southern European Veterinary Conference in Barcelona, the travel, accommodation and registration fee grant will be forfeited, and the College Level winner may be represented by another representative of the Sponsor’s choice. No cash compensation will be paid as a substitute. Travel and accommodation of all College Level winners has to be arranged through the Hill´s Travel Department. Hill´s Travel Department has the authority to decide what travel and accommodation arrangements will be made for College Level winners. All College Level winners are expected to attend the Top Dog Challenge final event, which is currently scheduled to occur on or around September 30th, 2012 during the Southern European Veterinary Conference in Barcelona. An eligible student’s odds of winning the travel, accommodation and registration fee grant during the College Level Phase shall depend upon the number of total eligible students attending and submitting the entry at the College Level competition held at the eligible student’s participating veterinary school. The type of local competition, as well as local competition rules may vary by country and are to be determined by the local Hill´s representative at each participating veterinary school.

   Challenge Finalist Prizes: The top 5 Challenge Finalist of the Hill´s Top Dog Challenge qualify to enter into the final drawing for a Hill's Sponsorship of 10,000 (ten thousand) Euro. This drawing will take place during the Southern European Veterinary Conference 2012 in Barcelona. Payment of the Hill's Sponsorship will be made directly to the main veterinary student organization / local student body of the winning participating veterinary school.

4. GENERAL RULES:

   NO PURCHASE IS NECESSARY. Purchase or acceptance of a product/offer will not improve an eligible student’s or participating veterinary school´s chances of winning. All federal, state and local laws and regulations apply. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Any and all taxes associated with the prizes are the sole responsibility of the winners. By participating in this promotion, eligible students agree to be bound by these Official Rules and the decisions of the Sponsor. Decisions of the Sponsor are final and binding on all aspects of the Challenge. Winners may be required by Sponsor to sign and return a Declaration of Eligibility and Liability/Publicity Release within 15 days from the date the Declaration/Release is sent to the winner. Failure by winners to return a signed Declaration/Release form within the specified time period may result in disqualification and, at Sponsor’s sole discretion, alternate prize recipients may be selected. Sponsor disclaims any liability for damage to any computer system resulting from participation in, or accessing or downloading information connected with, this Challenge. If, for any reason, the promotion is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, or fraud beyond control of the Sponsor, which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Challenge, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Challenge. CAUTION: ANY ATTEMPT BY AN ELIGIBLE STUDENT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CHALLENGE IS A VIOLATION OF CRIMINAL AND CIVIL LAW. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor reserves the right to substitute prizes of equal or greater value. Sponsor is not responsible for any typographical or other errors in the printing of the offer, administration of the Challenge or in the announcement of any of the winners.

5. PUBLICITY:

   Acceptance of the prize by a winner constitutes permission to the Sponsor and their agencies to use the winner's name and/or likeness, voice, opinions, school affiliation, hometown and state for promotional purposes in any media without further compensation, unless prohibited by law.

6. RELEASE:

   By accepting any prize in this promotion, the winner of the prize agrees to (i) release and hold harmless the Sponsor, and its respective directors, officers, employees, agents, advertising and promotion agencies and assigns (the "Releasees"), against all claims and liability arising out of use or receipt of any prize, and (ii) assume all liability for any injury or damage caused, or claimed to be caused, by participation in this promotion or by use or redemption of any prize, and (iii) indemnify the Releasees from and against any claims (regardless of the form in which the claim arose), liability, costs and damages (including reasonable attorneys' fees) arising from or relating to this promotion.

7. DATA COLLECTION:

   By entering this promotion eligible students give consent to the Sponsor, as the data controller, to process the personal data of the eligible students, in the scope provided by the eligible students, for the purposes of this promotion and for marketing activities of the Sponsor. The personal data will be processed for the period of time necessary to achieve the above purposes, however, for a maximum of 10 years. The provided personal data will be processed by the data controller or by processors appointed by it. To provide the personal data is voluntary. In relation to processing their personal data as mentioned above, data subjects have the rights stipulated in Sections 11 and 21 of the Czech Personal Data Protection Act. Further rules on data and privacy protection are subject to the Hill's Privacy Policy.

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